Taboola’s California and Virginia Consumer Rights Portal
This portal outlines what personal information and behavioral information Taboola holds about you. It also explains how you can opt out from Taboola’s disclosures, sharing, and sales of this personal information, and how you can access or delete your personal information from Taboola’s services.
Your Rights — What You Can Request
Under the California Consumer Protection Act of 2018 (the “CCPA”), the California Privacy Rights Act of 2020 (“CPRA”), and the Virginia Consumer Data Protection Act of 2021 (“VCDPA”) you have the right to request that Taboola (i) provide you with access to the personal information that we hold about you, (ii) correct your personal information, (iii) delete your personal information, (iv) cease or restrict disclosures or sales of your personal information to third parties, and (v) opt out of cross-context behavioral advertising or tailored advertising. You also have a right against descrimination for exercising any of these rights, which Taboola is committed to upholding and honoring at all times.
What Information Taboola Holds
Taboola maintains data about you in only pseudonymized form, which means that we do not know your identity because we do not process your name, email address, or other identifiable information. Instead, we only process digital identifiers such as cookie IDs, IP addresses, mobile advertising IDs on your device, and in some limited circumstances, your hashed email address. We process this data in order to provide personalized content and advertisements to you.
For more information about how we collect, use, and disclose information that we obtain through our websites and services, please see our
Does Taboola Engage in “Sales”?
Taboola does not “sell” personal information in the traditional sense of the word. More specifically, Taboola does not sell your data in exchange for money.
However, Taboola may disclose or make available your personal information when we transmit ad requests to
buyers or when we collaborate with
Similarly, we also provide limited personal information to third parties such as website analytics companies and fraud detection companies (as listed
here) that help Taboola, among other things, evaluate the ways that visitors engage with our website and verify traffic sources.
When we do so, in most cases, we have contractually restricted their uses of this data for only Taboola’s business purposes. Under the CCPA, CPRA, and VCDPA, such disclosures of personal information to service providers are not deemed to be a “sale” and thus are not prohibited after you exercise your right to cease or restrict disclosures or sales of your personal information to third parties. However, you do have the right to restrict the sharing of this data by Taboola to third parties.
In any instances where we have not entered into a service provider relationship with such
third parties, we will stop sharing your personal information when you instruct us not to “sell” or “share” your personal information.
I’d Like to Stop All Sales, If Any, and the Sharing of My Personal Information — Tell Me How
Through this portal (by clicking where indicated below), Taboola will respond to your request to cease or restrict disclosures, sharing, or sales of your personal information to third parties. We’ll do so by placing a “Do Not Sell” cookie on your browser, which we will read and honor whenever we encounter your device.
Please note that, because our tracking mechanisms operate at the device and browser level, to fully opt-out across devices, you will need to do so on each device and browser individually.
Also, if your browser is configured to reject cookies, this request may not be effective, since we identify your choice to cease or restrict disclosures or sales based on the “Do Not Sell” opt-out cookie that we deliver to you.
In such a case, you will need to confirm that your browser is configured properly in order for the opt-out to be effective: If you are using a Safari browser on iOS11 or macOS High Sierra, you must first adjust your Privacy and Security Settings to turn off both “Prevent Cross-Site Tracking” and “Block All Cookies”, and then return to this California Consumer Rights Portal to set your opt out preferences.
In order to keep your personal information secure and confirm that we have received a bona fide request, we need to take steps to verify your identity and right to access the requested personal information. If we are unable to verify your identity, we will be unable to comply with your request.
Please carefully complete the below, which confirms that the digital identifiers associated with the device that you are currently using to make this request are indeed your own and associated with you:
Not Opted Out
Other Rights and Support from Taboola
If you would like to exercise any of your additional access rights, like the right to opt out of cross-context behavioral advertising or tailored advertising, please see
Taboola’s Data Subject Access Request Portal for instructions on how to do so.
For general customer support inquiries relating to payment issues, technical issues, or any other issues you may be experiencing, please contact Taboola’s Customer Support Team, at
General customer service questions will not be answered if submitted through this form.